Dickey’s Barbecue Pit is a true American success story. In 1941, Travis Dickey, a World War I veteran, opened the first Dickey’s Barbecue Pit in Dallas, Texas. Dickey was a true Texas character blessed with the gift of gab and the love of authentic, slow-smoked barbecue. In the beginning, Dickey’s Barbecue Pit was truly a family operation with Travis working the block and Miss Ollie Dickey serving sandwiches. Space on the restaurant sign was rented out to help pay the start-up costs for the restaurant and the menu was limited to beef brisket, pit hams, barbecue beans, potato chips, beer, bottled milk and sodas.

Brothers Roland and T.D. Dickey took over the business in 1967, continuing their father’s legacy of quality, hickory smoked signature meats. Under the direction of the Dickey brothers, Dickey’s Barbecue Pit expanded throughout the Dallas Fort Worth area and quickly became known throughout Texas for mouthwatering hickory-smoked barbecue, popular catered events and the iconic Big Yellow Cups. Franchising began in 1994 after loyal guests and barbecue fanatics demanded more locations. Today with more than 500 locations in 44 states, loyal guests are what keep Dickey’s thriving in every community.

The brand has come a long way from Travis Dickey’s first location. But, some things never change. Dickey’s Barbecue Pit still slow smokes all meats on-site just the same way they did in 1941. The menu features beef brisket, pulled pork, St. Louis style ribs, polish sausage, spicy cheddar sausage, smoked turkey, and marinated chicken, with an extensive array of homestyle sides from jalapeño beans to macaroni and cheese. Buttery rolls are served with every meal along with complementary ice cream. And just like always, kids eat free on Sunday.

To further the family tradition, Roland Dickey, Jr. became Chief Executive Officer in 2006. As the fast casual franchise continued expansion, Roland Dickey, Jr. transitioned to CEO of Dickey’s Capital Group and his wife, Laura Rea Dickey made the move to CEO of Dickey’s Barbecue Restaurants, Inc. Today, the Dickey family still serves up the same quality barbecue recipes handed down for generations coupled with the same brand of southern hospitality, only on a much larger scale.

Franchising Opportunities with Dickey’s

Become part of a family tradition since 1941 – Dickey’s Barbecue Pit is currently seeking partners for global representation of our brand.

An international partnership agreement requires partners to build multiple restaurants in a defined geography within a defined period of time. Territory exclusivity can be considered, but is based on the initial development agreement.

Franchising Support

Dickey’s Barbecue offers a team of experienced, dedicated franchising support professionals, including a Franchise Director, Real Estate Manager, Construction Manager, Operations Manager, Field Marketing Manager, and many others. You can count on them to help you every step of the way – from site Viewion, construction and training to operations, marketing and management.

Real Estate & Construction

Dickey’s Barbecue will assist you during multiple phases of the development process from site Viewion to design and construction. In addition, we also provide support from the development team in a number of areas including:

• Architectural building design and engineering support
• Review of site during due diligence phase
• Approved contractors list
• Bid review and comparison
• Construction project management
• Assistance with development of construction timeline
• Assistance with vendor ordering from a preferred vendor list

Training & Operations

We provide a comprehensive training program at Barbecue University, an intensive four-week training program that teaches the skills needed to open and operate a Dickey’s Barbecue Pit. Barbecue University trainees will spend two weeks in the classroom and two weeks in our training restaurants. In the classroom, trainees will work through the Dickey’s Operations Manual and learn from our barbecue experts. Classes consist of lectures, reading, homework assignments, group activities, demonstrations, quizzes and a final exam.

Marketing

Our marketing department operates as an in-house advertising agency. We have teams in creative, social media, public relations, community marketing, web content and media buyers on-site to optimize the brand experience at every touch point. Our in-house team has extensive knowledge of the fast casual industry while taking into account the unique culture of barbecue when creating communications. Having in-house capabilities allows us greater flexibility and the ability to turn projects around quickly with cost efficiencies, and most importantly, high-level creative deliverables that produce marketing results.

Dickey’s Barbecue branding efforts are immediately recognizable and memorable, working on multiple levels to drive sales and build customer loyalty.

TOP 10 REASONS TO INVEST IN YOUR OWN DICKEY’S BARBECUE PIT

1. Established brand
2. Low franchise fee
3. Site location assistance
4. Thorough training in management, operations & marketing
5. Protected territories
6. High purchasing power to avoid over-paying for goods
7. Quality products in our restaurants
8. Six revenue streams
9. Ongoing support from our home office
10. Multi-unit development deals available

Key Facts

Dickey’s Barbecue Pit
Tel: +1 866-340-6188
Email: –
Website: https://www.dickeys.com/
Initial Capital Investment: US$400,000
Franchising Fees: US$15,000 – US$20,000
Royalties: Available Upon Request
Marketing/A&P Fees: Available Upon Request