Doi Chaang village is situated in the northern highlands of Chiang Rai Province. The village on of many in the area to receive support and kindness from H.M. King Bhumibhol Adulyadej Rama 9 to improve the livelihoods of people and to reduce illegal drug cultivation in the area. In 1969 (2512 B.E.), hill tribe farmers were motivated to grow winter plants instead of opium. Arabica coffee plants was one of the winter crop provided.

In 1983, through cooperation projects such as Thai-Germany and Thai-Netherlands, the Department of Social Welfare provided further assistance to the farmers in the North. In Doi Chaang area, there were about 40 families who received coffee plants from H.M. the King via Department of Social Welfare and continued to cultivate coffee in the following years. At that time, Thai coffee was under developed and not accepted in the market. Coffee farmers had to rely on middle men who often took advantage of them by pressing the price, as most farmers were hill tribe people without Thai nationality.

In the year 2002, farmers in Doi Chaang village started working towards a more sustainable growth for their product, led by the family of Mr. Panachai Pisailert together with Mr. Wicha Phromyong. Together, they established Doi Chaang Coffee Original Co., Ltd. in 2003 – a company with the objective of ensuring that the Doi Chang coffee growers would receive a fair price for their production, develop the Doi Chaang Coffee brand in the country and internationally, as well as continue to develop the quality of Doi Chaang Coffee.

Coffee And Unity

When Doi Chaang Coffee Original Co., Ltd., was established, there was only about 40 acres of coffee plants in the village. With strong determination and cooperation between the farmers and Doi Chaang Coffee Original Co., Ltd, the hill tribes of Doi Chang, including Akha, Lisu, and Chinese, became more confident in growing coffee. Within 15 years the hills of Doi Chang now boast over 11,000 acres of coffee plantation. Early on the company faced various issues and obstacles due to a lack of knowledge and experience. The farmers had to be educated, at the same time continue to develop the quality and awareness among coffee consumers. Through promoting unity, farmers from various hill tribes and cultures came together happily and peacefully with a common pride in being “Doi Chang coffee producers”.

DOI CHAANG Caffè Franchise

Doi Chaang Caffès are decorated in a unique tribal style with modern, professional and international standard of service. It captures the true feeling of Doi Chaang traditions. It’s warm look gives customers an assurance that they will receive the best quality drinks and service under a relaxing atmosphere. With mixed elements of detailed decorative materials and interior design inspired by our target customers and location, our cafe still preserves the unique identity and feelings of Doi Chaang.

Apart from our premium coffees, DOI CHAANG Caffè also provide beverages including tea, cocoa, milk, fruit juices, smoothies and different flavors of Italian soda. The coffee beans used in DOI CHAANG Caffè are coffee beans of premium quality originating from Doi Chang.

Why should I choose DOI CHAANG Caffè Franchise?

Doi Chaang Caffè is ready to support franchisees on both operation and management levels. With our consultants specializing in cafe management, we are ready to assist our franchisees through our in depth operation manual, staff training from brewing to delivering services, providing quality raw materials and equip our franchisee with business-to- business networking to bring Doi Chaang Caffè and our franchisees to be more widely known.

Franchisee Benefits

• Business privileges in using Doi Chaang brand name and trademark
• POS system for effective management
• Staff training through our standard curriculum to prepare staff for operations
• Help and support in the beginning of operation
• Marketing and promotion activities to build brand awareness
• Operation manual to keep operations up to standard
• Privileges in buying products and raw materials at a discount price
• Quality, standard assessment, and consultation to keep service up to standard

Key Facts

Doi Chaang Coffee Original Co., Ltd.
Tel: 02 931 1804
Email: info@doichaangcoffee.co.th
Website: https://doichaangcoffee.co.th/en/
Initial Capital Investment: B1,700,000 – B2,300,000
Franchising Fees: B300,000
Royalties: B5,000 – B12,000 / month
Marketing/A&P Fees: Available Upon Request